CAP MODERNE
CAPUCINE HANDBAG
LOUIS VUITTON
Zendaya shot by the iconic Mert & Marcus, transports us to the sun-drenched Côte d’Azur, where she effortlessly showcases the elegance and timeless sophistication of the iconic Capucines handbag. Against a breathtaking modern backdrop, the campaign unfolds with the striking E-1027 house—designed by the pioneering architect Eileen Gray—serving as a symbol of cutting-edge modernism. The juxtaposition of the Capucines bag’s classic elegance with the bold, minimalist architecture of E-1027 creates a visual dialogue between heritage and innovation, evoking a sense of refined modernity. A celebration of design, craftsmanship, and a sophisticated lifestyle that transcends time and place.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Starring
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992