VERSACE
A jewel in a bottle.
Model Lila Moss makes her fragrance debut in a campaign photographed and directed by Mert Alas.
Creative inspiration came from Donatella Versace’s iconic Blonde Perfume portraits by Richard Avedon, 1995
reimagined through the modern myth of Medusa.
In the film, light and shadow pulse to a reworked sample of Joy Division’s “Shadowplay” - Mirrors by Nightbus - creating a hypnotic rhythm of seduction and power.
Lila holds the flacon, its energy ignites within her. Her blonde hair comes alive-hypnotic, untamed, divine.
The bottle becomes her mirror and her weapon.
Lila Moss
Photographs & Film Mert Alas
Creative Direction Robert Lussier
Styling Allegra Versace
Hair Damien Boissinot
Nails Jenny Longworth
Makeup Thomas de Kluyver
Editor Will Town Modern Post
Production Partner Films