MOVADO
This campaign honors a remarkable collective of visionaries—5 icons: actors, athletes, and entrepreneurs—who are redefining what it means to lead in today’s world. These individuals don’t merely navigate time—they transcend it.
The campaign takes inspiration from Ludacris’ “Stand Up” lyrics, When I move, you move,
a call to action for anyone who dares to challenge conventions, defy expectations, and set their own pace—because, as this campaign illustrates, true leaders don't just follow time; they make it their own.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience..
Julianne Moore
Ludacris
Christian McCaffrey
Jessica Alba
Tyrese Haliburton
Photographs & Film Mert Alas & Marcus Piggott
Choreography Stephen Galloway
Styling Mel Ottenberg
Production N6 + January
Music "Stand Up" Ludacris 2000