GRAFF
In this striking campaign shot, the Graff Lesedi La Rona takes center stage against a pure white backdrop, showcasing its extraordinary clarity and brilliance. As the world’s largest square emerald-cut diamond at 302.37 carats, it is a true marvel of nature and craftsmanship. The model holds the diamond with reverence, allowing its dazzling sparkle to shine from every angle. Filmed in a minimalist setting, the focus remains on the diamond’s immaculate facets, the result of over 18 months of expert craftsmanship by Graff’s gemmologists and master polishers.
This historic gem, once a 1,109-carat rough diamond, now stands as a testament to the art of diamond cutting and the pinnacle of luxury.