GRAFF
A journey into the supernatural- a story told through ageless symbols, reflecting the tribal instinct to find meaning in the sun, moon and stars.
Filmed at Atlantis sand dunes in South Africa, a timeless and otherworldly landscape.
The campaign showcases the majesty of the diamonds’ earthly power by immortalising the tribal motif inspired jewels as land art sculptures, a poetic interpretation of the collection linking design, symbolism and emotion.
A full 360 approach—Print, Film, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Sara Sampaio
Photographs & Film Mikael Jansson
Styling Kate Phelin
Set Design Andy Hillman
Makeup Stephane Marais
Production N6