GRAFF
4 Cinematic Chapters
Graff’s "Butterfly" campaign unfolds along Monaco’s glamorous coastline, capturing the essence o transformation and freedom. In four cinematic chapters, a confident, modern woman drives her green convertible, embodying freedom and sophistication. Each dazzling piece of jewelry, like a butterfly in flight, reflects strength and individuality, redefining timeless beauty for those who embrace their own evolution.
A full 360 approach, weaving Graff's vision through Film, Print, Still-life, and Digital for an immersive storytelling experience.
Photographs & Film Mikael Jansson
DOP Stuart Winecoff
Styling Emmanuelle Alt
Hair Damien Boissinot
Makeup Mark Carrasquillo
Set design Vincent Olivieri - World Plus
Production N6
Post Color A+E