GRAFF
Inspired by the tagline "The Most Fabulous Jewels in the World," this six-part journey, filmed on the breathtaking island of Sri Lanka, celebrates high jewelry where beauty, myth, and nature converge. Each chapter—The Goddess of Divinity, Legend of Mermaids, and The Three Graces—unveils a story of fantasy and elegance, capturing the enchanting wonders of nature through each extraordinary, fabulous creation.
A full 360 approach—Print, Film, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Grace Elizabeth
Aya Jones
Qun Ye
Photographs Carlijn Jacobs
Film Masha Vasyukova
Styling Imruh Asha
Hair Anthony Turner
Makeup Lyndsey Alexander