LOUIS VUITTON
A poem inspires a strikingly simple campaign
where actress Alicia Vikander expresses herself juxiposed by bold blossom still-life.
As she moves, her soft, emotive voice recites
a short poem that speaks to themes of blossoming and self-discovery. Spoken with pauses, allowing each line to resonate in the stillness of the studio, lending an intimacy
to the narrative.
A sound of the wild.
A forest falling away.
A kiss.
Something extraordinary.
A blossom.
A full 360 approach—Print, Film, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Alicia Vikander
Photographs Patrick Demarchelier
Film Gordon Von Steiner
Stylist Marie-Amélie Sauvé
Still-life Photographs Iris Velghe