GRAFF
A visual narrative that brings Graff's Wildflower story of untamed beauty and elegance to life. She dances through her GRAFF monogrammed garden—a world where diamonds bloom and petals come alive with movement. Inspired by the wild beauty of an untamed English garden, these diamond pieces are crafted to blossom with fierce individuality. Designed for mixing, matching, or making a solo statement, Wildflower empowers self-expression with every wear.
Shot amid the lush garden of Villa La Vigie in France, this campaign celebrates a woman who commands attention and thrives in her own power.
A full 360 approach—Print, Film, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Rianne Van Rompaey
Photographs Mikael Jansson
DOP Stuart Winecoff
Styling Emmanuelle Alt
Hair Damien Boissinot
Makeup Mark Carrasquillo
Set design Vincent Olivieri - World Plus
Production N6
Post A+E