SHISEIDO
Set against a Japanese inspired minimalist home, surrounded by raw nature, the campaign follows a quiet, emotional journey inward. Model Mika Schneider embodies a modern muse in search of balance, presence, and self. Shot by Zoe Ghertner, the film unfolds as an intimate, almost tactile experience, an ASMR-like immersion in light, texture, and breath. Every moment is felt. Still life and additional films by Nacho Alegre bring a sense of authenticity and humanity, grounding the story in warmth and soul. A new expression of Zen that is modern, emotional, and deeply sensory.
Mika Schneider
Photographs & Director Zoe Ghertner
Stylist Hannes Hetta
Makeup Thomas de Kluyver
Hair David Harborow
Set Design Laura Doardo
Editor Kersti Jan Werdal
Sound Design Robbie Williamson
Production Andersson Production
Still Life Photographer Nacho Alegre
DOP Anne Gryczka
Body Model Mathilde Hubert
MARLI NEW YORK
The motion of New York meets the measure of Geneva, creating a new language for MARLI. This launch brings together two worlds: the energy and style of New York, and the precision of Swiss watchmaking. It’s about contrast; fast and fluid versus refined and exact. MARLI introduces a new way to wear time. These are jewelry-inspired watches designed to be stacked and styled, just like the rest of the collection. Time becomes part of your look. Filmed in New York and Switzerland, the campaign captures this duality in urban movement against quiet craftsmanship, defining a bold new direction for the brand.
MARLI Timepieces: time, styled.
Maria Araujo
Unai Bartra
Photograph Carin Backoff
DOP Ben Carey
Styling Alex White
Makeup Jamal Scott
Hair Ryan Mitchell
Movement Director Jorge Dorsinville
Sound Robbie Williamson
Production JN Production
Still Life Photohrapher Sergiy Barchuk
DOP Graig Tango
Music “what comes next”
Ragz Originale, 24hoursav, Dua Saleh
IL DOLCE FAR NIENTE
MARELLA
A cinematic day in the life of a modern Italian muse, set in Praiano on the Amalfi Coast.
Filmed at the secluded Casa Privata, the campaign celebrates Marella’s Italian heritage through a refined, intimate lens. The story unfolds slowly: sunlight, stillness, and the effortless beauty of doing nothing.
Captured by photographer Carin Backoff, the imagery feels natural, modern, and quietly sensual. The deep blue Mediterranean becomes a constant backdrop that’s timeless, calm, and immersive. A portrait of ease, elegance, and contemporary Italian living.
Mariam De Vinzelle
Vika Parmakova
Valeria Buldini
Photographs Carin Backoff
Films Romain Wygas
Stylist Marghertia Moro
Make Up Luciano Chiarello
Hair Laurence Walker
Production Andersson Production
Location Casa Privata, Praiano, Italy
Music “Volto di Donna”
Piero Umiliani 1975
VERSACE
A jewel in a bottle.
Model Lila Moss makes her fragrance debut in a campaign photographed and directed by Mert Alas.
Creative inspiration came from Donatella Versace’s iconic Blonde Perfume portraits by Richard Avedon, 1995
reimagined through the modern myth of Medusa.
In the film, light and shadow pulse to a reworked sample of Joy Division’s “Shadowplay” - Mirrors by Nightbus - creating a hypnotic rhythm of seduction and power.
Lila holds the flacon, its energy ignites within her. Her blonde hair comes alive-hypnotic, untamed, divine.
The bottle becomes her mirror and her weapon.
Lila Moss
Photographs & Film Mert Alas
Creative Direction Robert Lussier
Styling Allegra Versace
Hair Damien Boissinot
Nails Jenny Longworth
Makeup Thomas de Kluyver
Editor Will Town Modern Post
Production Partner Films
CAPUCINE HANDBAG
LOUIS VUITTON
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992
MOVADO
Set within the architectural masterpiece of John Lautner’s Harvey House in Los Angeles.
Documented by Stuart Winecoff, the series unfolds as cinematic portraits and films where design, time, and legacy align.
The campaign celebrates both modern icons and timeless elegance, featuring Julianne Moore, Jessica Alba, Christian McCaffrey, and Ludacris. Each embodies Movado’s spirit of innovation and artistry, capturing the brand’s enduring connection to culture, creativity, and individuality.
Through this series, Movado continues its legacy of merging watchmaking with art and design, offering a vision of time that is as bold and iconic as those who wear it.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Julianne Moore
Ludacris
Christian McCaffrey
Jessica Alba
Photographs & Film Stuart Winecoff
DOP Arseniy Kazimirov
Choreography Stephen Galloway
Styling George Cortina
Set design Christine Irwin
Editor Oscar Mirzayev
Sound design Robbie C. Williamson
Production JN
Post production A+E
GRAFF
4 Cinematic Chapters
Graff’s "Butterfly" campaign unfolds along Monaco’s glamorous coastline, capturing the essence o transformation and freedom. In four cinematic chapters, a confident, modern woman drives her green convertible, embodying freedom and sophistication. Each dazzling piece of jewelry, like a butterfly in flight, reflects strength and individuality, redefining timeless beauty for those who embrace their own evolution.
A full 360 approach, weaving Graff's vision through Film, Print, Still-life, and Digital for an immersive storytelling experience.
Photographs & Film Mikael Jansson
DOP Stuart Winecoff
Styling Emmanuelle Alt
Hair Damien Boissinot
Makeup Mark Carrasquillo
Set design Vincent Olivieri - World Plus
Production N6
Post Color A+E
GRAFF
In a striking still-life composition, atop the gleaming green surface of a convertible, their brilliance amplified by the car’s sleek, modern finish.
The jewelry catches the light in a way that feels alive, echoing the campaign’s themes of sophistication and transformation.
Film Victor Gueret
FINE JEWELRY
LOUIS VUITTON
Actress Michelle Williams plays a series of different characters, enchanted by the jewelry Nick Drake’s ethereal track “Blossom.”
Stark modern portraits in b/w, she radiates beauty. Juxtiposed to 3D still-life animates the iconic LV logo.
A full 360 approach—Print, Film, Outdoor and Digital—creates an immersive storytelling experience.
Michelle Williams
Photographs Patrick Demarchelier
Film Gordon Von Steiner
Stylist Marie-Amélie Sauvé
Make-up Peter Philips
Hair Jimmy Paul
Production PRODn + Kelly McGee for Naakt House
Music “Blossom” Nick Drake 1972
BRIDAL
GRAFF
A cinematic love story pays tribute to an extraordinary romance, filmed in Paris, the City of Love. Filmed as a 5 part series:
The Proposal
The Preperation
The Ceremony
The Balcony
The Place Vendome
Iconic rings and timeless diamond jewelry are showcased against a stark white backdrop, creating a modern contrast to the romantic settings of Place Vendôme and the gardens of the Hôtel Ritz. This series captures the essence of a Graff romance for the modern bride.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Krini Hernandez
Adrien Sahores
Photographs & Film Nicolas Kantor
DOP Bernard Jallet
Styling Giorgia Bedel
Hair Damien Boissinot
Makeup Manu Kopp
Set design Max Belhouse
Production N6
Post A+E