VERSACE
A jewel in a bottle.
Model Lila Moss makes her fragrance debut in a campaign photographed and directed by Mert Alas.
Creative inspiration came from Donatella Versace’s iconic Blonde Perfume portraits by Richard Avedon, 1995
reimagined through the modern myth of Medusa.
In the film, light and shadow pulse to a reworked sample of Joy Division’s “Shadowplay” - Mirrors by Nightbus - creating a hypnotic rhythm of seduction and power.
Lila holds the flacon, its energy ignites within her. Her blonde hair comes alive-hypnotic, untamed, divine.
The bottle becomes her mirror and her weapon.
Lila Moss
Photographs & Film Mert Alas
Creative Direction Robert Lussier
Styling Allegra Versace
Hair Damien Boissinot
Nails Jenny Longworth
Makeup Thomas de Kluyver
Editor Will Town Modern Post
Production Partner Films
CAPUCINE HANDBAG
LOUIS VUITTON
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Zendaya
Photographs & Film Mert Alas & Marcus Piggott
Styling Law Roach
Production & Post January
Music “Girl, You’ll Be a Woman Soon”
Urge Overkill 1992
MOVADO
Set within the architectural masterpiece of John Lautner’s Harvey House in Los Angeles.
Documented by Stuart Winecoff, the series unfolds as cinematic portraits and films where design, time, and legacy align.
The campaign celebrates both modern icons and timeless elegance, featuring Julianne Moore, Jessica Alba, Christian McCaffrey, and Ludacris. Each embodies Movado’s spirit of innovation and artistry, capturing the brand’s enduring connection to culture, creativity, and individuality.
Through this series, Movado continues its legacy of merging watchmaking with art and design, offering a vision of time that is as bold and iconic as those who wear it.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Julianne Moore
Ludacris
Christian McCaffrey
Jessica Alba
Photographs & Film Stuart Winecoff
DOP Arseniy Kazimirov
Choreography Stephen Galloway
Styling George Cortina
Set design Christine Irwin
Editor Oscar Mirzayev
Sound design Robbie C. Williamson
Production JN
Post production A+E
GRAFF
4 Cinematic Chapters
Graff’s "Butterfly" campaign unfolds along Monaco’s glamorous coastline, capturing the essence o transformation and freedom. In four cinematic chapters, a confident, modern woman drives her green convertible, embodying freedom and sophistication. Each dazzling piece of jewelry, like a butterfly in flight, reflects strength and individuality, redefining timeless beauty for those who embrace their own evolution.
A full 360 approach, weaving Graff's vision through Film, Print, Still-life, and Digital for an immersive storytelling experience.
Photographs & Film Mikael Jansson
DOP Stuart Winecoff
Styling Emmanuelle Alt
Hair Damien Boissinot
Makeup Mark Carrasquillo
Set design Vincent Olivieri - World Plus
Production N6
Post Color A+E
GRAFF
In a striking still-life composition, atop the gleaming green surface of a convertible, their brilliance amplified by the car’s sleek, modern finish.
The jewelry catches the light in a way that feels alive, echoing the campaign’s themes of sophistication and transformation.
Film Victor Gueret
FINE JEWELRY
LOUIS VUITTON
Actress Michelle Williams plays a series of different characters, enchanted by the jewelry Nick Drake’s ethereal track “Blossom.”
Stark modern portraits in b/w, she radiates beauty. Juxtiposed to 3D still-life animates the iconic LV logo.
A full 360 approach—Print, Film, Outdoor and Digital—creates an immersive storytelling experience.
Michelle Williams
Photographs Patrick Demarchelier
Film Gordon Von Steiner
Stylist Marie-Amélie Sauvé
Make-up Peter Philips
Hair Jimmy Paul
Production PRODn + Kelly McGee for Naakt House
Music “Blossom” Nick Drake 1972
BRIDAL
GRAFF
A cinematic love story pays tribute to an extraordinary romance, filmed in Paris, the City of Love. Filmed as a 5 part series:
The Proposal
The Preperation
The Ceremony
The Balcony
The Place Vendome
Iconic rings and timeless diamond jewelry are showcased against a stark white backdrop, creating a modern contrast to the romantic settings of Place Vendôme and the gardens of the Hôtel Ritz. This series captures the essence of a Graff romance for the modern bride.
A full 360 approach—Print, Film, Outdoor, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Krini Hernandez
Adrien Sahores
Photographs & Film Nicolas Kantor
DOP Bernard Jallet
Styling Giorgia Bedel
Hair Damien Boissinot
Makeup Manu Kopp
Set design Max Belhouse
Production N6
Post A+E
GRAFF
An otherworldly, celestial journey inspired by nature and the cosmos. Through revolutionary visual effects, including 180° HD LED walls, the campaign immerses viewers in a dreamlike green aurora borealis, evoking the luminous night sky. Over 1,160 carats of Graff jewels shine against this cosmic backdrop, echoing the strength and sensuality of modern femininity and the iconic 'Graff Green Lady' of the '90s. With Dutch model Rianne Van Rompaey defying gravity, Galaxia redefines high jewelry’s connection to the infinite.
A full 360 approach—Print, Film, Copywriting, and Digital—creates an immersive storytelling experience.
Rianne Van Rompaey
Photographs & Film Mikael Jansson
DOP Jeremy Vallender
Styling Emmanuelle Alt
Hair Damien Boissinot
Makeup Hannah Murray
Set design Andy Hillman
Production N6
Post A+E
GRAFF
Still Life print and film
A mesmerizing high jewelry campaign unfolds, where exquisite pieces emerge like celestial wonders against anfinte black universe. In both photographs and film, each gem radiates a magnetic, otherworldly aura—meticulously crafted, utterly unique.
The stark contrast accentuates the brilliance and intricate artistry, creating a dreamlike tableau that transcends time. Every frame captures the extraordinary, evoking a sense of awe and reverence for these rare treasures.
DOP Tim Green
GRAFF
A journey into the supernatural- a story told through ageless symbols, reflecting the tribal instinct to find meaning in the sun, moon and stars.
Filmed at Atlantis sand dunes in South Africa, a timeless and otherworldly landscape.
The campaign showcases the majesty of the diamonds’ earthly power by immortalising the tribal motif inspired jewels as land art sculptures, a poetic interpretation of the collection linking design, symbolism and emotion.
A full 360 approach—Print, Film, Copywriting, BTS and Digital—creates an immersive storytelling experience.
Sara Sampaio
Photographs & Film Mikael Jansson
Styling Kate Phelin
Set Design Andy Hillman
Makeup Stephane Marais
Production N6